Mediu’s CEO, Mike Berichon, was recently showcased in After 5, an advertising feature in the April 28 edition of Columbus Business First.
The article, entitled, “The ‘Bear’ Behind Project Blues,” describes a personal story of how Mike’s passion for Blues music and his later-in-life interest in learning guitar resulted in the formation of his own band and a not-for-profit agency benefitting those with cancer. After losing his sister Shelly to breast cancer just three months after her diagnosis, the cause is a personal one for Mike.
Nicknamed ‘Bear’ by his friends, Mike founded Project Blues in 2011, a philanthropic organization that coordinates Blues music concerts and events to raise awareness and funds for people impacted by cancer. Proceeds from the concerts benefit the Columbus Cancer Clinic and LifeCare Alliance.
Mike and two of his Mediu employees, Boris Livchits on bass and Mark Basinger on organ and keys, formed a band called Drivin’ Home. It began as a few guys playing music for fun after work and they are now opening for this year’s Project Blues headliner, Ronnie Earl & the Broadcasters.
The After 5 article focuses on Mike’s Blues guitar playing, and the input and encouragement he received from his instructor and local musician, Sean Carney, as well as guitarist John Del Toro Richardson. You can read the article in full on Columbus Business First’s website, page 54 of the April 28 issue.
This year’s Project Blues Review is scheduled for August 12 at LifeCare Alliance Center, 670 Harmon Avenue in Columbus. VIP, general admission and premium general admission tickets are available.
Project Blues is a 100% volunteer organization, and every dollar generated is donated back to the Columbus Cancer Clinic. For more information or to purchase tickets to this year’s event, visit Project Blue’s website.